Dad Labs, Inc.

Recently, I was contacted by the COO of Dad Labs, Inc., Brad Powell. He said, "Hey got baby!, come check us out!" So, we did....

About Dad Labs:

America has seen a fundamental societal shift in the role of men in parenting. While many in the media and academia have observed this trend, no brand or company has emerged to meet the needs of these "New" fathers. Enter Dad Labs, Inc., a start-up company dedicated to providing creative media content and information products to serve this new generation of "Super Dads."
Dad Labs will be the fatherhood brand.

Headquartered in Austin, Texas, Dad Labs is an information and entertainment company that fosters the father/child relationship through media, instructional and retail products. The mission of the company is to strengthen families and benefit children by empowering today's fathers. The company provides resources to expecting, new and veteran fathers that will launch them into a more active and creative role in the lives of their children. Dad Labs speaks to the corporate executive and the delivery driver with a voice that is authentic and genuinely male, with wisdom and self-depracating humor of experience. The products and services offered are honest, informative, sometimes off-color, but always dedicated to the spirit of fatherhood. Dad Labs speaks guy and presents information through guy-colored lenses.

Founded in 2004 by Troy Lanier, Clay Nichols and Brad Powell, Dad Labs aims to be the voice of the new fatherhood. The company was founded on the core value that parents must be the primary movers in the lives of their children and fathers must play a leading role in this journey. The team at Dad Labs is committed to assisting the busy father by providing him with accessible and digestible information and parenting ideas. Dad Labs will not only inform the father with its entertainment products, but will also foster creative father/child activities through retail products.

The trio bring more than 30 years of teaching and hands on fatherhood experience, as well as professional film making and writing experience. Troy Lanier and Clay Nichols are accomplished authors and were named to the Austin Chronicle Best of 2005 for their book "Filmmaking for Teens: Pulling off Your Shorts." The company's first DVD, DueDads: The Man's Survival Guide to Pregnancy scheduled for release in the summer of 2006 recently won a 27th annual Bronze Telly Award.

All three founders have been long time teachers at Austin's St. Stephen's School and combined have seven small children.

Some Dad Labs Links:

Dad Labs Blog
Creative Team